Digital Marketing and Search Engines Optimization (SEO) Tips

What Is Search Engine Optimization (SEO) and How It Works!

When you enter a query in Search Engines and hit the enter key, you get a search result showing you links that contain your query term. Most of the internet users tend to visit the websites that are ranked in the first page of Google organic search as they believe that these links would contain relevant data for their query term.

Now, if you stop and think why these websites are ranked at the top, while others are ranked below on next page, then you may know that it is because of the robust marketing method called Search Engine Optimization (SEO) or SEO.

SEO is basically a marketing method that helps the websites to rank higher in Google search results, thereby increasing the influx of web traffic and ultimate sales of your business website.

Digital Marketing: Search Engines Optimization (SEO)

What is Involved in SEO?

In order to understand what does SEO involves, it is necessary to break down the term and look closely at each part of Search Engine Optimization.

  1. Quantity of Traffic – After having the right visitors clicking through from different search engine results page, more traffic is better
  2. Quality of Traffic – It allows you to attract more visitors from across the world, but if the website is getting more visitors because Google is telling them your website is the source for further information related to Apple Computer, but in reality, you are an Apple seller, then it is not quality traffic. Your website needs to attract visitors that are interested in buying apples, but not Apple PC.
  3. Organic Results – Advertisements make up a huge part of most of the SERPs and organic traffic is the traffic for which you don’t need to pay for. Organic traffic is mainly unpaid traffic (to Google) that comes from SERPs.

How Does Search Engine Optimization (SEO) Work?

Many people think that search engines are the web portal where they can type any query and get relevant answers to their question. This is true, but have you ever stopped and noticed what is there behind the magical lists of links provided by the search results?

Well, this is where SEO works! The search engines comprise of the crawler (or spider) that works and collects information about the content that your business website is offering. The crawler then brings all those 1s and 0s (binary number) back to the search engine to create an index. The created indexes are fed into the algorithm that functions to match the data with the query you have entered into the search box. There are different factors which go into this algorithm and this where the team of SEO experts ranked their significance.

The “O” part of SEO is the optimization, which SEO specialists do everything to promote your website as a trustworthy site in the eyes of Google search engine in order to make it rank higher for specific key phrases your customer would most likely search for your products or services.

Optimization can be in many forms ranging from making title tags to Meta descriptions of the right length and informative to pointing internal links at the pages of your business website. Your SEO specialists make use of white hat SEO techniques so as to increase the authority of your site while increasing the rankings of your target keywords in search engine results. Together, your SEO campaign drive visitors to your website with a percent of them convert into your paying customers.

For a more in-depth explanation of SEO, you can read this article by ProWeb365: