5 Key Steps to Real Estate Search Engine Optimization (SEO)

Step by step SEO

1. Research your keywords:
You want to be ranked high by search engines. But for what search terms? If you are selling “vacation home in Timbaktu” will users who are looking for “real estate in Timbaktu” be of any use? You don’t want just traffic, you want targeted traffic. Choose your keywords wisely. Let is be relevant to your product, your niche.

Choose keywords which are moderately competitive. There might be a lot of visitors looking for “real estate”, but can you compete with all the big shot companies who are also trying for the same keyword. But if you try a too specific keyword, there might not be any visitors from that keyword.

2. Create useful content:
When visitors come to your site, they are looking for something. They want some information or maybe some jewelry. If you don’t have compelling content on your site, will your visitors bother staying? Before visitors and search engines love you, you need to have great content on your site.

3. Optimize your website:
How do search engine know what terms to rank you for? They will analyse your site to determine that. If your webpage has title as “vacation home in Timbactu,” and that term occurs a number of times, there is a overwhelming probability that this page is about “vacation home in Timbactu”. So to optimize your webpage, keep your keywords in the title as well as at some places in the webpage.

However, don’t sacrifice readability to optimize your site. Your visitors come first, search engines are secondary.

4. Get links
Search engines use the number and quality of links to determine how good or popular your site is. If millions of pages link to your site, it is guaranteed to be good.

Getting links is probably the most difficult part as this is not under your control. To get links
1. Submit to relevant directories like DMOZ, Zeal. They take free submissions, but will add only high quality sites. That is why it is important to have great content before trying to get links.
2. Have great content people will willingly link to. If your site offers some information or tools not available anywhere else, people will willingly link to it.

3. Reciprocal linking is dead, that is you linking to some site which links back to you. But if there is a site which is relevant to yours by all means link to it and ask for a link back.

4. Links from related fields count much more than a non related link.

5. Choose your anchor words. If many people link to you with a specific keyword, then your relevancy for that search term increases.

5. Wait
There is no magic pill for overnight SEO success. Even if you do everything right, it takes time before your site ranks high. Have patience. Keep creating great content. Keep getting links. And soon you will see your ranks increase.

I hope you find this real estate content SEO helpful. Thanks for reading!

3 Easy Ways to Drive More Traffic to Your Website

Traffic is the lifeblood of any website or online business. Without it, building a list, getting people acquainted with your offering, and ultimately selling your product or service becomes extremely difficult.

The following is a list of three easy methods to increase traffic to your website. They are the quickest, effective and simple ways to do so. While you may have already heard of some of these traffic techniques, I’m going to help you get creative and take you step-by-step through the important points that are typically glazed over. Continue reading

5 Best Reasons to Write Guest Posts for Online Exposure and Authority

5 Best Reasons to Write Guest Posts for Online Exposures and Authority

As a blogger in the self-improvement niche, I produce content (interviews, videos, and articles) for my own website, where you can learn how to earn all you can and save all you can so you can give all you can. I recently had the opportunity to write a guest blog on a reputable website. My first thought was, “Why do I want to spend my time writing an article that doesn’t go on my OWN blog?” Then I did some research and found the 5  Good Reasons to Write a Guest Post for Online Exposure and Authority. Continue reading

Advanced QR Code Tracking Techniques

Although QR codes have been around for a while only in the last 5 years have we seen widespread use of them by marketing teams. Keep in mind that only 5% of people actively scan QR codes but used properly they can be a great tool to keep consumers engaged with the Brand or your company.

Advanced QR Code Tracking Techniques

In this blog post, I explain how you can measure the effectiveness (or even ROI) of QR code placements by measuring impressions, scans and outcomes of each QR code. Continue reading

Facebook Campaign Measurement with Google Analytics

Has your company ever launched a cool App on Facebook and wondered if it was worth all the time and effort? By implementing a measurement plan that assigns monetary values to key conversions or actions within your Facebook App enables you to measure individual App performance to objectively gauge the value that the App contributed to the business. In addition, if you run multiple campaigns on Facebook over the course of the year you can compare performance to past Apps.

Facebook Campaign Measurement with Google Analytics

The first step is to assign monetary values to key conversions or actions. For example, each new Fan that the App (as part of the campaign) creates for your Facebook company page might be assigned a value of $5. A social action like a Fan posting a positive comment, “liking” or clicking through to your company website might be assigned value of $1 while a “share” action could be assigned a value of $2. Whatever monetary values your company aligns to stick with them for the year (so you can compare total values of different campaigns against each other) and keep in mind that you don’t have to think of the $ sign as a US Dollar. Continue reading

Blog Optimization: Auditing my own Blog for SEO Best Practices

After reading Google’s own search engine optimization (SEO) audit of its own website, I was inspired to evaluate my own Blog and see if I was always following common SEO best practices. I was surprised that as an SEO web consultant I was often giving clients SEO advice that I myself wasn’t always following!

Blog Optimization: Auditing my own Blog for SEO Best Practices

Below are some SEO issues that I have identified and am planning to fix in the next couple of months so read quickly! Continue reading

PPC Adwords Optimization with EXACT Phrase Match

As Pay-Per-Click (PPC) web consultants, we often discover clients aren’t aware of the significant amount of money they are spending on non-relevant or poorly converting keywords.

PPC Adwords Optimization with EXACT Phrase Match

Google makes a majority of their income through PPC ads and although they try to provide incentives to advertisers to optimize their PPC campaigns (with good ads, landing pages and keywords being bid on) they adequately fail to provide enough insight into how a small business can lower their monthly budget. Continue reading

Improving The One-Way BackLinks to Your Website

One of the best ways of improving the popularity of your website is by having more and more websites linking to your website. However, the important thing lies in improving the one-way links that link to your website. This means most backlinks that lead to your website should all come from good websites.

Improving The One-Way BackLinks to Your Website

Linking to link farms and nonsense websites may not at all help you in improving your one-way links. The websites where you place your links should have a good generation of traffic, as it is this traffic that will link to your website. If the website you link to has no traffic at all, then there is no point in trying to improve one-way links with that site. Continue reading