3 Easy Ways to Drive More Traffic to Your Website

Traffic is the lifeblood of any website or online business. Without it, building a list, getting people acquainted with your offering, and ultimately selling your product or service becomes extremely difficult.

The following is a list of three easy methods to increase traffic to your website. They are the quickest, effective and simple ways to do so. While you may have already heard of some of these traffic techniques, I’m going to help you get creative and take you step-by-step through the important points that are typically glazed over. Continue reading

5 Best Reasons to Write Guest Posts for Online Exposure and Authority

5 Best Reasons to Write Guest Posts for Online Exposures and Authority

As a blogger in the self-improvement niche, I produce content (interviews, videos, and articles) for my own website, where you can learn how to earn all you can and save all you can so you can give all you can. I recently had the opportunity to write a guest blog on a reputable website. My first thought was, “Why do I want to spend my time writing an article that doesn’t go on my OWN blog?” Then I did some research and found the 5  Good Reasons to Write a Guest Post for Online Exposure and Authority. Continue reading

Advanced QR Code Tracking Techniques

Although QR codes have been around for a while only in the last 5 years have we seen widespread use of them by marketing teams. Keep in mind that only 5% of people actively scan QR codes but used properly they can be a great tool to keep consumers engaged with the Brand or your company.

Advanced QR Code Tracking Techniques

In this blog post, I explain how you can measure the effectiveness (or even ROI) of QR code placements by measuring impressions, scans and outcomes of each QR code. Continue reading

Facebook Campaign Measurement with Google Analytics

Has your company ever launched a cool App on Facebook and wondered if it was worth all the time and effort? By implementing a measurement plan that assigns monetary values to key conversions or actions within your Facebook App enables you to measure individual App performance to objectively gauge the value that the App contributed to the business. In addition, if you run multiple campaigns on Facebook over the course of the year you can compare performance to past Apps.

Facebook Campaign Measurement with Google Analytics

The first step is to assign monetary values to key conversions or actions. For example, each new Fan that the App (as part of the campaign) creates for your Facebook company page might be assigned a value of $5. A social action like a Fan posting a positive comment, “liking” or clicking through to your company website might be assigned value of $1 while a “share” action could be assigned a value of $2. Whatever monetary values your company aligns to stick with them for the year (so you can compare total values of different campaigns against each other) and keep in mind that you don’t have to think of the $ sign as a US Dollar. Continue reading

Blog Optimization: Auditing my own Blog for SEO Best Practices

After reading Google’s own search engine optimization (SEO) audit of its own website, I was inspired to evaluate my own Blog and see if I was always following common SEO best practices. I was surprised that as an SEO web consultant I was often giving clients SEO advice that I myself wasn’t always following!

Blog Optimization: Auditing my own Blog for SEO Best Practices

Below are some SEO issues that I have identified and am planning to fix in the next couple of months so read quickly! Continue reading

PPC Adwords Optimization with EXACT Phrase Match

As Pay-Per-Click (PPC) web consultants, we often discover clients aren’t aware of the significant amount of money they are spending on non-relevant or poorly converting keywords.

PPC Adwords Optimization with EXACT Phrase Match

Google makes a majority of their income through PPC ads and although they try to provide incentives to advertisers to optimize their PPC campaigns (with good ads, landing pages and keywords being bid on) they adequately fail to provide enough insight into how a small business can lower their monthly budget. Continue reading

Improving The One-Way BackLinks to Your Website

One of the best ways of improving the popularity of your website is by having more and more websites linking to your website. However, the important thing lies in improving the one-way links that link to your website. This means most backlinks that lead to your website should all come from good websites.

Improving The One-Way BackLinks to Your Website

Linking to link farms and nonsense websites may not at all help you in improving your one-way links. The websites where you place your links should have a good generation of traffic, as it is this traffic that will link to your website. If the website you link to has no traffic at all, then there is no point in trying to improve one-way links with that site. Continue reading

How To Market A Website With A Small Budget

Many Internet entrepreneurs start companies with little or no money to build momentum with. While it is certainly true that money makes things easier and accelerates growth, it is not a necessity to become successful. Lack of money is one of the primary reasons so many e-businesses fail, although the failure is not because of an inability to pay expenses. It takes longer to grow a business without money, and many entrepreneurs get discouraged when they do not see results after a short period of time.

How To Market A Website With A Small Budget

With such a get-rich-quick attitude, business owners give up swiftly, thinking that they were doing something wrong, or they just had bad luck. What most people do not realize, even though they are told over and over again, is that with persistence and consistent determination, success is inevitable. Continue reading